the market

Disclaimer right up front. You don’t have to believe anything I say or talk about; in fact, you might not want to believe anything in this “It’s Saturday.” Some of you might put it in the same category as "AI slop."  This “It’s Saturday is for you and I to THINK (i.e. I realize that is hard for us at times)! hahaha I’m actually not even a writer; many of you have corrected me many times! Sooo what is my motive in writing this “It’s Saturday; my son asked me this when I started writing it many years ago. He told me—Dad, if your motive is wrong, it won’t work. None of you have to read "It's Saturday" like you have to read what a teacher tells you to read or listen to what your pastor says at church; this is purely optional. BUT I have a market! As there is a large number of people that read “It’s Saturday” weekly. I really can’t explain it. I really don’t know why but they do. It is what it is. I have no idea!

When we hear the word “market” many think of the stock market first thing I would guess. But many of you have markets that affect your livelihood as well a.k.a. corn market, apple market, car market, employment market, housing market, social market, etc. All those markets affect our standard of living in one way or another. I talked to a large fruit grower recently and he told me that the fruit business is in trouble right now—how come—over production. I read in the paper that the growers want folks to eat the old standard apple, Delicious, but the people want to eat Honey Crisp. Delicious apples are what they are used to growing but the public market is different. They don’t want to change. It costs a lot of money and time to change. They want to do it the old way! Da! Who do you think will win this battle!

The pastor at church recently told us--"The 'church attender market' is small and shrinking. Folks don’t want to go to church as much anymore. In Europe most don’t believe in God and it’s becoming more that way in the U.S. The churches have tried everything to get them to come but it appears that nuttin is working. The churches have moved the pulpit, discontinued the organ, made it casual, used hip songs, used performances etc. Now what! And the market that does go to church is aging out!" Yikes! There has to be a new mouse trap—that was in the book, Who Moved the Cheese years ago!

CactusJack, a nut of distinction, says--Day2day, year2year, life2life, time keeps going if we like it or not! The market for park models a.k.a. tin huts by my definition is slower in the 55+ communities now than it has been. The supply is greater than the demand. Soooo that drives down the prices some. That’s dynamic pricing as the business world calls it—like green fees in AZ during the winter when the snowbirds want to play golf, the prices go up—whatever the market will bear. But the demographic is that in the future the percentages of older folks is going to be much larger soooo there will be a larger demand but will they be able to afford the properties or the life style, that is a question that no one knows. Maybe the future generations won’t want to winter in park models. Maybe they will want something much more upgraded (i.e. they are use to much more high-end stuff). Could be! A tin hut, maybe not! I asked a friend how his Thanksgiving went--we had great news that a grand daughter is going to have a baby; most of our grandkids it seems would rather have dogs!

Our  granddaughter Charlie's shirt says it all! Saturday question—How do you and I market ourselves? Our market is the sum of our parts I think, and not just one flick of time. I like real folks and not fake folks. Real folks are who they are all the time and not just when they are trying to impress. Real folks are who they are in all situations (i.e. being themselves). Real folks don’t need AI to write a profile of them to make them look and sound good, it shows and is real. LuckieEddie says--We are who we are! Don’t kid yourself! A pastor said recently, we believers should act always in a way that others ask what is different about us. I believe we do! I asked our waitress at breakfast recently who was marketing herself in such a pleasant way if she was a believer; she said—yes sir, I am. I told her that I can tell!

Some markets are changing their brand; we see it quite often now. Meaning, they want a new, fresh impression, a change. They want to express their company or business differently. It’s a tool to increase sales, become more popular, develop more interest, align with the current culture, get rid of the old fashion look. It appears that folks do that all the time, create a new brand for themselves. Some of those brands are internally permanent and some are just surface branding. Both of those brand changes come from something or for some reason, they just don’t happen. BillTheRoadrunner a.k.a. The Big Nut, says—I think my personal marketing brand depends a lot on the folks I'm around. Yes, I do. Our environment really impacts us how we market ourselves. I suggest we take a break and think and ponder about the brand that we have!

Reminder—None of this might be right or make any sense to you, remember, I’m just another bozo on the bus! Besides, it seems that most folks in our culture think they know all the answers and they don’t want to think about changing.

Have a FUN day my friends unless you have other plans. (-:

erv

MyDeceasedFreindJean said--It's not how many hours you put in but its what you put in the hours.

P.S. THINK ABOUT THIS! We were at the Millennial Choir and Orchestra Christmas Concert at the Mesa Arts Center and were waiting for the doors to open. I was talking with a guy who was from Idaho. He said in part of our conversation that we are blessed even blessed to be here at this concert. Sooooo who blesses us? Santa Claus? Our government? The man in the moon? Sooooo who blesses us? Soooo when we say thank you for being blessed, who are we saying that to?